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    We have worked with Noa for years, and her guidance has consistently elevated our team.

    Tracy Lee, CEO of This Dot

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Case Study: This Dot
Annual Leadership Coaching for Organizational Alignment

Learn More About  This Dot

Background

This Dot, a software consultancy dedicated to fostering innovation and community within the tech industry, recognized the need for ongoing leadership development and team alignment. To maintain a thriving organizational culture of innovation and connection. To empower their leaders, This Dot sought the guidance of renowned leadership and executive coach Noa Ronen.

The Gap:

As This Dot scaled, leaders faced stretched roles, new dynamics, and the need to keep communication, collaboration, and alignment strong. They needed a partner to bring structure, sharpen relationships, and ensure every voice contributed to growth.

Our Approach

We partnered with the leadership team to design an annual program that resets alignment each year:

  • Learning Circles – A space to practice real conversations, strengthen collaboration, and build trust across the team.

  • Team Strengths Assessment – Clear insight into how each leader works best, turning differences into alignment.

  • 1:1 Leadership Coaching – Ongoing growth for executives, focused on peak performance and sustained impact.

Results:

  • Leaders realigned on priorities and worked with greater clarity.

  • Teams understood each other’s strengths and built stronger trust.

  • Employees grew their skills and engagement, fueling company-wide growth.

The Ripple Effect.

Annual coaching became part of This Dot’s leadership rhythm—turning growth and change into opportunities for alignment, connection, and stronger results.

Woman in blue lace dress with pearls standing against a stone wall

Tracy Lee, CEO of This Dot

“Noa supported our executives through group sessions, offered individualized coaching at all levels, and helped reveal the subtle interpersonal dynamics among our staff. By highlighting our diverse personalities' strengths and challenges, Noa enables us to understand each other better and collaborate more effectively..”