Book Insights: What If Your 10X Goal Isn't the Problem — Your Team System Is?
Three people. Three weeks. Same book recommendation.
I am not kidding. Three different people, three different conversations, all asking me the same thing: "Noa, have you read The 10X Rule?"
When that happens, I pay attention.
So I downloaded it. And somewhere over the Atlantic, earbuds in, coffee in hand, I let Grant Cardone yell at me for a few hours.
And I mean yell. This is not a quiet book.
Massive action. Massive goals. If you're not going 10X, you're going backwards. You already know the idea. You've probably heard it, maybe even dismissed it.
I almost did too.
But here is the thing about books. Some you read at the wrong time, and some find you exactly when you're ready.
This one found me at the right time.
I Have Been Obsessed With Goals for 15 Years
I am not exaggerating. Yearly (whole life) goals, quarterly goals, monthly, weekly. I share them with my accountability partner, review them with mentors and coaches. I have a document that goes back 15 years.
On this trip, I did something I had never done before. I went back and read the whole thing.
What I found surprised me.
Every goal I wrote with a clear, specific metric, I achieved. Money goals. Health goals. Business goals. Parenting goals. Didn't matter what the category was. If there was a number, I got there. If it was vague, I didn’t.
That data changed how I listened to Cardone. Because when he said, "your goals aren't massive enough," I didn't hear it as motivation. I heard it as a mindset approach.
I was writing measurable goals. But I wasn't writing big enough ones. So I sat in the airport lounge on my way home and wrote goals that felt almost ridiculously big. The kind that when other people hear you say it out loud, others might ask, “too much ego???”
It felt good. Really good.
But Then I Heard Nir Eyal
Around the same time, I came across Nir Eyal on a podcast. Bestselling author of Hooked and Indistractable — and his newest book, Beyond Belief. One of the things he talked about was how people who believe they are lucky actually see more opportunities. Not because luck is real, but because their brains are tuned to look for it. People who believe they can't, don't, and feel like there is never luck. Not because they lack capability, but because their brain stops searching for the path. My youngest son? he heard all his life that he has golden hands - he always pulls the winning card, the ride number on the dice, so when everyone tells him, " How do you think it shaped his life.
My dad always said he found money, but he didn’t; he was just looking at the dimes on the floor as he walked.
Beliefs don't just shape your mindset. They shape what you literally notice, what you act on, and what you build.
That is when the two books collided in my head.
10 People Doing 1X Is Not 10X
Cardone gives you the what. Go bigger, act bigger, expect bigger. Eyal gives you the why it's so hard, because most of us are running on belief systems we never chose and never questioned. Beliefs about what's possible. What we deserve. What "realistic" means.
And here is where I landed, sitting in that lounge with my ridiculous new goals in front of me. What if the goal itself isn't the problem? What if you're just carrying it alone? What if you took that 10X alone goal and brought it to work with a team?
You see a group of people push each 10X goal alone; a team pushes 10X goals in the same direction. Each leader takes massive individual action. Pushes hard. Delivers their number. And the company still moves at half the speed it could, because the leverage between those leaders is never activated.
The real multiplier isn't working harder. It's what happens when your leaders start challenging each other's thinking, holding each other accountable at the peer level, and pulling on each other's beliefs about what's possible.
If I believe I can only be successful if I win, I focus on myself. If we believe the win is only real when we win together — that's when things get massive
So Here Is the Question I'm Sitting With
When you wrote your goals for this year, or your team's goals, did you ask:
What becomes possible if we operate as a real peer system, not just as individuals aligned to the same strategy?
Not 10 people at 1X, but 10 people multiplying by each other. That is what Peer-to-Peer leadership systems are designed to do. Not to fix what's broken, but for peers to become multipliers
Books referenced:
The 10X Rule by Grant Cardone
Beyond Belief by Nir Eyal — nirandfar.com/beyond-belief
